Visitor Elves
There are thousands of talented people working behind the scenes in tourism, hospitality, events and destination marketing. Are you one of them?
Join me, Kelly Ballard, as I chat with award-winning business owners and those making magic in attracting and delighting visitors in the West of England, UK.
If you're wanting to connect with and learn from others in the visitor economy, this show is for you.
For more information about me and the show, visit www.visitorelves.co.uk
Visitor Elves
EP 38 Behind the scenes at the Royal International Air Tattoo, Cotswolds with Simon Hough
If large open-air events or air shows are your thing, you'll love this episode.
In today’s podcast, I chat with Simon Hough, Head of Commercial Activities and Hospitality at the Royal International Air Tattoo (RIAT), the largest military airshow in the world.
We chat about the event and everything that goes into its creation across the year, including the logistical challenge of dealing with 253 aircraft coming into a single location for a week and the event's importance to the RAF and the wider aerospace industry. We also talk about Simon's role and how he went from managing events and concerts in England for Forestry England to RIAT in 2023.
RIAT, which takes place in the Cotswolds every July, is the largest public engagement event for the RAF.
With so many aircraft on display from 25 different countries, 43 nations represented and over 150,000 people visiting over four days, this is a very important international event in the West of England, where aerospace is a key industry.
This event has a massive £4m impact on the local economy each year and gives away £2m annually to support outreach in STEM subject learning across the country.
Enjoy the episode
Find out more about the Royal International Air Tattoo.
Connect with Simon on LinkedIn
This episode is sponsored by Hello Starling.
Hello Starling, is an award-winning Media Planning and Buying agency that specialises in delivering advertising campaigns with great results for visitor attractions and destinations.
They've worked with brands such as Bristol Zoo Project, Visit Shropshire, Visit Conwy, Visit Herefordshire and the National Tourism Office for Poland. If you want to be the centre of attention, visit hellostarling.com today.
Find out more about the marketing strategy and mentoring services with the Visitor Elves.
To share your views on this subject and ask questions about the episode, head over to:
Instagram
LinkedIn
If you have enjoyed this podcast episode, please take a moment to give me a few stars on Apple podcasts or Spotify, it helps to encourage more people to listen and learn from our stories. 🙏
