Visitor Elves
There are thousands of talented people working behind the scenes in tourism, hospitality, events and destination marketing. Are you one of them?
Join me, Kelly Ballard, as I chat with award-winning business owners and those making magic in attracting and delighting visitors in the West of England, UK.
If you're wanting to connect with and learn from others in the visitor economy, this show is for you.
For more information about me and the show, visit www.visitorelves.co.uk
Visitor Elves
EP 40 - The state of the domestic group market in 2024, with Steve Reed Tourism
Today's Marketing Insights is all about the 'groups' market.
For many years, the domestic group travel or coach tour industry has been an important part of the UK’s tourism industry.
Groups have historically been guaranteed business for many tourism organisations, with up to 50 people on a coach coming often during week day and shoulder periods.
However, because of the pandemic, hundreds of coach companies, many of them well established, went out of business. It's been devastating for them.
So, the question I have as a marketer in the visitor economy is, should it be a market that we are still looking at trying to attract? If so, how have things changed and how do we market to these customers in 2024?
I am joined on the show by group travel specialist Steve Reed from Steve Reed Tourism to talk to me about it.
For the podcast summary and links head to https://visitorelves.co.uk/insights/
Enjoy the episode
Huge thanks to podcast sponsor Noble Performs.
Noble provide Unstoppable digital marketing to maximise your performance. From SEO to Paid Social and more, we have the tools you need.
Find out more about host Kelly Ballard and the Visitor Elves here.
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