Visitor Elves
There are thousands of talented people working behind the scenes in tourism, hospitality, events and destination marketing. Are you one of them?
Join me, Kelly Ballard, as I chat with award-winning business owners and those making magic in attracting and delighting visitors in the West of England, UK.
If you're wanting to connect with and learn from others in the visitor economy, this show is for you.
For more information about me and the show, visit www.visitorelves.co.uk
Visitor Elves
EP. 45 Making Bristol city centre a more sustainable and enjoyable place to visit with Tom Swithinbank from Bristol BIDs
Welcome to this week's podcast, where I’m going behind the scenes of Bristol City Centre and talking to Tom Swithinbank.
Tom's work involves helping businesses become more sustainable and making the city a more appealing place to visit. Tom works for Visit West, specifically for the Business Improvement Districts, which support around 1,200 businesses in the city centre.
In this episode, we talk about:
- How Tom’s work contributes to the Bristol City Council’s ambitious target to be carbon neutral by 2030.
- A free bike check service called Dr Bike
- An initiative for city centre workers to bring their own lunch boxes to Finzels Reach food market to cut down on packaging waste - a great initiative that all of us can consider, no matter where we work.
- The use of cargo bikes for businesses who need local deliveries
- Making the city look more appealing using planters, murals and green walls, all of which make the city centre a better place.
We also discuss the future of the historic Castle Park and the exciting plans to redevelop that rather colourful derelict building on the corner. Along with the plan to landscape the area next to Cabot Circus to strengthen the park's link to the shopping centre.
I hope you enjoy the episode.
Bristol City Centre BID
Broadmead BID
Connect with Tom Swinthinbank on LinkedIn
For more links to things and businesses discussed (podcast on website)
This episode is sponsored by Hello Starling.
Hello Starling, is an award-winning Media Planning and Buying agency that specialises in delivering advertising campaigns with great results for visitor attractions and destinations.
They've worked with brands such as Bristol Zoo Project, Visit Shropshire, Visit Conwy, Visit Herefordshire and the National Tourism Office for Poland. If you want to be the centre of attention, visit hellostarling.com today.
Find out more about the marketing strategy and mentoring services with the Visitor Elves.
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