Visitor Elves
There are thousands of talented people working behind the scenes in tourism, hospitality, events and destination marketing. Are you one of them?
Join me, Kelly Ballard, as I chat with award-winning business owners and those making magic in attracting and delighting visitors in the West of England, UK.
If you're wanting to connect with and learn from others in the visitor economy, this show is for you.
For more information about me and the show, visit www.visitorelves.co.uk
Visitor Elves
EP 48 Unlocking the Secrets of Effective Content Marketing with Charlotte Laing, The Content Emporium
Welcome to today’s episode! I’m super excited to chat with Charlotte Laing, the amazing founder of The Content Emporium. Her agency is thriving, with a team of 46 talented people, and they’re doing fantastic work for clients, including 20 shopping centres across the UK.
Who’s This Episode For?
If you’re creating content for businesses, especially in the visitor economy (think shopping centres, town or city centres), this one’s for you.
Charlotte’s sharing some great tips and insights to help you up your content game.
What You’ll Learn
🤿 The Why Behind Content: We’re diving into why it’s more important than ever to invest in content creation and how businesses can make it work for them.
🔮 Looking Ahead to 2025: Charlotte shares her thoughts on the big content trends coming up and what you should be preparing for.
💡Tips You Can Use Right Now: Need a boost for your content strategy? Charlotte’s got some super practical advice to help you nail it for 2025.
Grab your notebook, get comfy, and let’s get into it!
For a summary, full transcription, and links mentioned in the episode, head to Visitor Elves.
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This episode is sponsored by Hello Starling.
Hello Starling, is an award-winning Media Planning and Buying agency that specialises in delivering advertising campaigns with great results for visitor attractions and destinations.
They've worked with brands such as Bristol Zoo Project, Visit Shropshire, Visit Conwy, Visit Herefordshire and the National Tourism Office for Poland. If you want to be the centre of attention, visit hellostarling.com today.
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